SYLVIE SHAO
Terrain Cafe
Seasonal Poster and Postcards
This tabloid-size event poster for Terrain Cafe’s summer menu-tasting event delivers the cafe’s seasonal, organic brand through thoughtfully chosen design elements. I illustrated the peony bouquet to capture the essence of summer, reflecting Terrain’s natural, fresh approach to food and ambiance. A subtle linen-textured background enhances the organic feel, adding a tactile quality that aligns with Terrain’s earthy, welcoming atmosphere.
To maintain brand cohesion, I incorporated Terrain’s logo, layout, and informational hierarchy from their website, ensuring a consistent visual identity across platforms. This poster can also be rearranged into smaller postcards, offering a memorable takeaway for guests who attend the tasting event. These postcards, which can be sent to guests or included with the bill as a keepsake, further connect the customer experience with Terrain’s brand, creating a lasting impression of this seasonal celebration.

Poster

Postcard


